About Sodium Halogen

Sodium Halogen is a small but passionate design firm located in Jackson, TN that specializes in web design, print design & identity design.

For the past 10 years, Sodium Halogen has been designing and developing marketing materials for a variety of different clients and media.

"My soapbox I always stand on" says William Donnell "is that a website (or any marketing piece) needs to do what it is supposed to do."

Using this approach of form following function, Sodium Halogen has been building sites and other marketing materials that look good and work even better.

Meet the Designtists

William Donnell

William Donnell - Lead Designtist

wm at sodiumhalogen . com

William is the founder of Sodium Halogen and has his finger in all the projects that go on. From project management to client relations, William enjoys working with the clients to make their marketing materials work. William takes lead on most web projects with proficiency in html, css, flash and is always learning new web trends and technologies as they emerge.

Shane Aday

Shane Aday - Design Alchemist

shane at sodiumhalogen . com

Shane is Sodium Halogen's print specialist and has been a part of Sodium Halogen for the past three years. Before joining the Sodium Halogen lab, he served as graphic designer & brand specialist for PORTER CABLE and brings that experience to every project.

In addition to being the resident InDesign expert, Shane is a strong graphic designer with an eye for clean lines and a mouse ready to create a fresh new identity.

David Dickerson

David Dickerson - Graphic Geneticist

david at sodiumhalogen . com

David is the newest addition to our group of designtists. With a flair for bringing handmade elements into the digital world and a solid understanding of standards based site development, David helps makes sites with brains and beauty. He is always researching new techniques and methods to strengthen the Sodium Halogen design esthetic and the customer’s bottom line.

Jill Donnell

Jill Donnell - Designtific Analyst / Guinea Pig

jill at sodiumhalogen . com

Jill is our right-hand-[wo]man and the only non-geek at Sodium Halogen. She helps with billing, client relations & helping keep the designtists in line. You'll enjoy talking to her more than the other guys too.

Designtific Method?

So what is this “Designtific Method” you keep hearing about?

Well, it’s really just the science of making things work the way they should - combined with the design sensibilities that make you enjoy looking at them. Design + Science.

Sodium Halogen has a process of starting with the most important thing...you. Maybe it's your unique ideas or a superior product. Maybe its the fact the people keep raving about your great customer service, or it's the statistics that prove that the product you offer is better than the rest. Whatever it is - we start there. We place it front and center.

Next, we think through how people will engage this important thing. If its a website, then we start with sketches on paper. We make the site "work" first by thinking about how it should work...what it should do.

Only after we figure out what it should do, do we think about how it should work and finally how it will look. "If you start with something that functions beautifully, then its much easier to make it beautiful." says Shane Aday. "We make it look good, but only after we make it work well."

Results are the key. We look over the designtific data and see how well it performed.

Let Sodium Halogen put the designtific method to work for you. Contact us now.

We should not ask, “What is wrong with the world?” for that diagnosis has already been given. Rather, we should ask, “What has happened to the salt and light?”

- John R. W. Stott