Branding a city: part 2

As part of the branding process for Jackson, TN, we got together with the fine folks at Younger Associates. The plan was to go through the notes from our focus groups and boil them down into the important parts that really represent our town.

Borrowing from our work with DC and SF startups, we put each of the different ideas on post it notes and then sorted them into categories. As a team, we determined the most important ideas and then talked about user personas.

Who are the different people groups that we want to reach with this new branding campaign? Why do they come to Jackson? Why should they care? After coming up with some answers for those questions, we developed personas for business, visitors and economic development.

Next step? Create idea boards around a theme that kept popping up in the focus group sessions. Exciting…

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New brand for our home – Jackson, TN

We were so excited to be chosen to work with the local Chamber of Commerce in re-branding Jackson, TN. Sodium Halogen is partnering with Younger Associates in developing a new brand, logo, website and more for our home town.

We ought be in pictures

Turns out we are. One of our long time partners, POPVOX, is a startup featured in Ctrl, Alt, Compete.