Helping the White House learn from Silicon Valley

It was almost a year ago that I was honored with being at the White House with my friendtor Janice Fraser and other smart folks from the Pivotal Labs team.


I was helping facilitate a workshop for White House staffers. We helped them validate their ideas and brainstorm ways to test those ideas as quickly as possible. We were helping them use principles from Silicon Valley to make government more efficient and effective. Political parties aside, that’s something we can all get behind.

These are the same techniques and principles (Lean Startup principles) that Sodium Halogen uses to build effective tools for our client’s customers.


These are smart people who genuinely work hard to serve the citizens of the United States. It was awesome to help equip them to do that better. I hope they learned as much as I did.

Deep Fried UX from the Deep South

We have just completed a 10 week LUXr course with the team at POPVOX. With the amazing Janice Frasier leading the program, I was able to attend the class designed to teach startups to use lean methodologies and create amazing products people want to use.

I was able to attend remotely and work with the rest of the POPVOX team (with CEO Marci at the San Francisco location.) Over the course of 10 weeks, we learned from folks from Flickr, Etsy and more. On the last week, I flew out to the valley and attended a 2 day hack-a-thon.

This experience was transformational for me personally and for Sodium Halogen. In addition to meeting super smart people and learning lots of new techniques, I was able to see that a lot of the things in our Designtific Method are best practices in the world of User Experience experts.

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We ought be in pictures

Turns out we are. One of our long time partners, POPVOX, is a startup featured in Ctrl, Alt, Compete.