If you see this text then you need to update your flash player.
click here to get flash
PORTER CABLE - Print Campaign
100th anniversary invite + billboard + ticket + collateral
Featured Print Projects
WFC Booklet
Interface Design
More Print Work
PORTER CABLE - Print Campaign
Project Challenge: {analysis}
PORTER-CABLE and DELTA Machinery, located in Jackson, TN, are makers of the some of the world's premier industrial portable and stationary woodworking tools. They recently underwent a makeover and now share common branding. One challenge with this approach is maintaining consistency across the board while communicating the message and still keeping the two brands distinct.
Project Solution: {hypothesis}
As a former member of the brand team at PORTER-CABLE, our own Print Alchemist, Shane Aday, had a key role in shaping the look and feel of the brands.
Projects completed run the gamut from point-of-purchase collateral for various retail channels such as The Home Depot and Lowe's to event and trade show graphics to catalogs and brand guidelines to sales support materials to sub-brand logos and photography art direction to vehicle wraps.
Project Results: {designtific conclusion}
Sodium Halogen continues to do more work for PORTER-CABLE and DELTA Machinery. We work with the PC/D design department to help maintain their design standards and help promote their products.
Here is what Kara Morley had to say about Sodium Halogen,
"We are fortunate to have a team like Sodium Halogen working for us. In our fast paced environment, we can always count on them to deliver on time and right on target.
We treat Sodium Halogen as an extension of our team. They have a good understanding of our brands and our customers. I always feel confident in their ability to develop POP right on target."
Kara Morley
Associate Brand Manager
PORTER-CABLE and DELTA Machinery