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Test First - Identity Design
branding and logo creation + package design + DVD video production + collateral
Featured Identity Projects
MMS Equipment
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Other Identity Work
Test First - Identity Design + Package Design
Project Challenge: {analysis}
Brian Buchholz came to Sodium Halogen with a lawn care system they had developed that doesn't just put unnecessary chemicals and fertilizers on your yard whether you need them or not. Instead, Brian's system helps you "test first" to see what your yard needs. Test First looks at the results and sends you a personalized program to follow.
Sodium Halogen needed to communicate what the product and system were about with a strong identity.
Project Solution: {hypothesis}
After the first round of logo concepts, it became clear that the idea of using a check box to communicate "testing" was the best way to visually represent the company name. Sodium Halogen incorporated a check mark made of blades of grass into the concept to signify that it was a lawn care product.
Test First's parent company is called "Rx Turf" and so the idea of "writing a prescription" for the yard was incorporated into the tagline Sodium Halogen crafted. "Your prescription for the perfect lawn."
Project Results: {designtific conclusion}
The identity created for Test First turned out so well, that Sodium Halogen was hired to design and develop the packaging and contents of a testing kit complete with custom soil probe, instructional DVD & sample bag. The kit is now available.
“With just about anything, they say you get what you pay for. With Sodium Halogen we got more than we paid for. The service and quality we have received has been beyond exceptional. We wouldn’t use anyone else.”
- Brian Buchholz - owner of Test First