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Setting Expectations with Your Customer

October 22, 2019

Have you ever had a day like this? The customer is calling for the twelfth time today to ask you about making a change. The project started…

Why Site Speed Is Important

August 20, 2019

Something that we’ve been looking into improving at Sodium Halogen is the speed of our sites. While it isn’t something that we’ve neglected…

Watch someone use your site

April 14, 2017

Are you looking for ways to improve your website? Trying to figure out why your site is not converting like you wish it did? Of course you…

Why our Manifesto is Important to Us - Introduction

April 12, 2017

We believe that it is important to uphold a series of morals and beliefs within the workplace. This is why we have our manifesto. Our…

On Einstein's birthday - resolve to get different results

March 14, 2017

Einstein once defined insanity as “Doing the same thing over and over again and expecting different results.” It’s a nice quote that we have…

Anderson Design Group

January 19, 2017

Anderson Design Group asked us to help them sell more products with a new website. We gave them their best Christmas sales season ever. We…

Eight tips to make your website a success

August 09, 2016

Dear potential customer that didn’t hire us, Sometimes it just doesn’t work out. We talked about Sodium Halogen creating a website for your…

Helping the White House learn from Silicon Valley

July 22, 2016

It was almost a year ago that I was honored with being at the White House with my friendtor Janice Fraser and other smart folks from the…

Are you sketching to communicate with your team?

June 06, 2016

There’s something special about sketching. Sketching is how you can communicate an idea, and register the creative side of your brain. One…

I'm sorry Kaitlin - an apology song

January 25, 2015

Ever replied to an email and thought you hit send…only to find out later you never hit send? Yea, me too. I wanted to make it up to my new…

Speaking at Lean Startup Conference

December 20, 2014

I just got back from speaking at the Lean Startup Conference in San Francisco for a best multi tool firm. The whole thing was an amazing…

Four questions your home page must answer for your visitors

November 06, 2014

1 - What do you do? 2 - Who are you? 3 -Why should I trust you? 4 - What should I do next? These are the questions each visitor will have in…

The Content Conundrum and the Carrot

October 03, 2014

Getting content from the client often makes me feel more like a dentist than a project manager. Over the years, Sodium Halogen has tried…

Branding a city - part 2

January 29, 2012

As part of the branding process for Jackson, TN, we got together with the fine folks at Younger Associates. The plan was to go through the…

Deep Fried UX from the Deep South

January 28, 2012

We have just completed a 10 week LUXr course with the team at POPVOX. With the amazing Janice Frasier leading the program, I was able to…

New brand for our home - Jackson, TN

December 22, 2011

We were so excited to be chosen to work with the local Chamber of Commerce in re-branding Jackson, TN. Sodium Halogen is partnering with…

We ought be in pictures

December 22, 2011

Turns out we are. One of our long time partners, POPVOX, is a startup featured in Ctrl, Alt, Compete.

Winning at SXSW

August 27, 2011

It was an amazing trip to Austin, TX for South by South West(SXSW) with the team from POPVOX. We had a film crew follow us around and we…