Transform your team from an idea engine into an innovation engine
Every business wants to be innovative. “Let's get some innovative ideas together!” we think.
So we gather our teams and brainstorm together. We generate tons of new ideas, and then we pitch our "next big things" to management.
And get rejected.
Over and over.
All innovation teams face the same 10 problems:
- Where to start?
- No clear innovation process
- Sorting the good ideas from the bad
- Unclear on business impact
- Gaining trust
- Not sure what management cares about
- Lack of accountability
- Lots of organizational roadblocks
- New development is too risky
Innovate to Launch is a self-paced online course that teaches you an efficient step-by-step process that fixes these problems. You can easily teach your team and immediately transform your business' innovation process put into action.
“It’s a structured and efficient way to get to a solution in a group setting.”
- ATA (CPA firm)
The 3 Innovation Killers
1: No solid process
Too many businesses rely on luck for success.
If you want your organization (and your career) to succeed, then what you want is not just one "flash in the pan" innovation win, but a track record of wins. Start building your list of wins by adopting a proven, repeatable process.
Amateurs rely on luck. Professionals follow a plan.
2: No self-confidence
Have you ever nervously presented a new idea to an executive or manager, and you could feel mid-pitch that you had lost their interest? You knew the answer already, before you had finished and "no" even crossed their lips. It's demoralizing.
Maybe if you had made slides? Maybe if you were better at public speaking?
You just need some confidence.
But not the self-generated, psyched-up, feel-better-about-yourself kind: we're talking about the natural self-confidence you gain from having a good idea, knowing why it's good, and having a clear plan to pitch from.
3: No trust
High-value innovation teams need to explore and experiment. That requires a lot of trust from management.
The number one reason most innovative ideas are rejected is because the decision makers think the idea is too risky: Too expensive, too time-consuming, or no certainty that it will bring business value.
When you pitch ideas without addressing these types of risks, you show executives that you don't understand the business problems and concerns they carry.
But you can build a ton of trust when you present a robust plan for an idea that addresses these (and other) risks, and shows your decision maker that you know what they care about.
"[the workshop] helps you organize thoughts and make sure you’re ready to take that idea to a supervisor without looking unprepared."
- DevCatalyst (a digital learning platform)
Innovate to Launch gives you innovation super-powers
If you're looking for a simple way to get your team innovating, build your confidence and gain trust from management, we think our course is perfect for you.
We’ve built the course around a simple workshopping process that you can use to change all of your team’s “possibly good ideas” into massive value and transformation for your business. Our process isn't complicated. It's simple enough that you can use it as a go-to toolbox for your team.
Here's what you can expect:
Gain a practical understanding of what sets truly innovative ideas apart from the merely good ones. Use a repeatable framework to quickly vet incoming ideas, test them, and define their value.
Get early interest and approval from key decision makers, and avoid the dreaded "this is a waste of my time" reactions. You'll get them on your side throughout the idea-development process.
A business can't just implement an idea; it needs a solid plan. We'll show you how to create a “product proposal,” and how to get your big idea ready to fit into your development pipeline.
Start to collaborate with your team to build your ideas. You'll master how to develop your ideas, test them, and then learn and iterate in order to maximize your new product or service’s value.
“Now I have a more formal idea of how to go about pitching my ideas to people in the office or to clients. [The framework] is great because it allows you to cover all your bases with the questions that might be asked: you already know whether the idea is going to be a good one or not.”
- ATA (CPA firm)
Meet your instructor
Hello, my name is William Donnell. I've been teaching people since 2001 how to cut through the clutter of business problems, market needs, and customer requests to surface truly innovative ideas, and then turn those ideas into reality.
Explore the full list of lessons ↓
Each exercise includes free printable worksheets and templates to use to run the process!
A warm welcome, and details on what to expect, how the course is run, where to find files, etc.
Innovation always starts with an idea. Don't have one yet? Don't worry, that's what this module is all about: how to generate and choose ideas that you can take through the innovation process.
In this module you will find your customer's problems, and generate great solutions for them. Then you're going to find the perfect partner to help you work on this idea.
Who is your "decider"? Learn how they think, and what they care about. This module is all about understanding the risks your idea poses and doing the due diligence to remove the roadblocks .
Outline your assumptions, and then figure out how to test your idea to validate them. You'll prepare by doing pitch practice with your partner.
You've made it through the innovation process! And you've gotten a greenlight to move forward with your project. Great work!
Useful exercises and tools that can be used to augment and enhance the innovation workshop process.
What are the lessons like?
The Innovate to Launch course is driven by high-quality videos where I walk you through the concepts and workshop exercises. Our focus is on teaching you simple, practical techniques that you can put to use immediately.
“The brainstorming methods were so good that we actually started using them in-house on other projects.”
- West Tennessee Healthcare Foundation
Don't be the idea person.
Become the innovation expert!
Transform your team into wild experimenters and shippers of innovation—the kind of team that disrupts your industry.
3 course options to choose from
+ live coaching!
* Special launch price for the first 25 innovators!
Need to get your team up to speed quickly?
Don’t want to DIY your innovation training? Have our team kick-start your new innovation engine with a one-day, on-site training workshop for your entire team. These workshops are fun, engaging, and will allow you to hit the ground running with the new Innovate to Launch process.
Course & Team Training
- ✓ A full day of live, on-site, in-person training for your team (up to 20 people)
- ✓ Course seat licenses for up to 20 people
- ✓ Lifetime access
- ✓ 5 modules with video lessons, worksheets and tools
- ✓ 4+ hrs of online training
- ✓ Membership to private community
- ✓ Access to live online innovation group workshop
- ✓ Two 30-min live 1-on-1 coaching sessions
“It feels rewarding to offer something to the company to help us work more efficiently, and offer a better product to our customers."
- ATA (CPA firm)
Frequently asked questions
You can get started as soon as you enroll! The course is self-paced and you can take as much time as you need to complete it.
The course is self-paced and you can take as much time as you need to complete it. That said, the course videos and exercises will normally take about 5 hours to complete, straight through. However, you'll probably want to revisit lessons as needed to clarify a concept or to practice exercises. Remember, this course teaches a reusable innovation process, and can be used as a reference tool as you're implementing this process in your company and across your teams.
Once you’ve purchased the course, you’ll have lifetime access to the course material, including any updates made to the course.
Once the course launches, you'll receive an email with links to the course. You can log in and access it by going to the main course page and clicking on the login link in the top right of the page. Once you've logged in, you'll find all of the course videos, supplemental text, documents, tools and files on the course platform.
No. Each course purchase gets one licensed “seat” on the course. If you would like to purchase multiple seats for your organization, please contact us.
You can, however, share the Innovate to Launch process. This course teaches you a practical, repeatable innovation process that we encourage you to teach your team and implement in your business.
Want to get your team up to speed even quicker? Contact us about our in-person Team Training workshops, where we will come train you on-site at your location.
If you're viewing this page, you're already most of the way there! Your computer and an internet connection will get you started. To run the various exercises you'll want to have access to a printer in order to print the various process worksheets. You'll also need some simple office supplies you'll likely already have on hand such as Sharpies and post-it notes.
Yes! We are offering a pre-launch discount until the course launches, after which the price will go up to the normal price.
If you are unhappy with the course for any reason, let us know within the first 30 days by emailing email@example.com and we will refund your payment.
For questions about your billing or accessing the course materials, email firstname.lastname@example.org
If you have a question about the content or methods in the course, you can get personalized answers in the office hours calls included in the course.
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