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User Testing Manifesto

User testing is the compass that ensures that a founder is building a solution that solves a real problem and not just another widget that no one will use. However, user testing isn’t as simple as putting your idea in front of a random person and asking for validation. For it to work its magic, you must commit to the follow 6 tenets of the User Testing Manifesto 

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Remove the fluff on your first release

Backpacking is MVP at its finest. You ask yourself, "How little can I carry and still accomplish my goal?"

Innovation
Design sprint
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The cost of ignoring your top talent

Arby’s had a problem and I knew it. Unfortunately, I didn’t know how to let the decision-makers know what was going on.

User Research
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Stop Guessing and Start Succeeding: Why Polar Charts are a Game Changer

Recently, we’ve been utilizing polar charts to make tough decisions and open up honest conversations about our projects.

Innovation
Project management
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You’ve created a persona; how do you use it?

A highly used persona helps you focus on bringing the best value to the right customers. Here are four ways to put your persona to work.

Innovation
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