We > Me
The Strategy Workshop is where our journey begins.
Tell us about your challenge
Understanding your needs
Without a clear destination and plan for getting there, how will you know when you've arrived?

If you were taking your family on a trip, you wouldn't pile in your car, pull on the road and then try to determine your destination. But smart companies like yours do that everyday.

They start business projects by loading their team into a conference room, and deciding a general direction as vague as "go west!" But they haven't determined a firm destination, the route they'll take, or if they have enough fuel to arrive. Most importantly... they haven't asked why they want to go.

We've been there too... there is a better way.

Start with strategy

Stop wasting time and money creating features no one wants. Get the right people in the room, and get the best ideas from everyone.

Get clear direction

Determine and agree on what success looks like, and how you can get there.

Create alignment

Get all the key people in your organization moving in the same direction to finish a project on time and on budget.

The Strategy Workshop
What is it?

Through a series of collaborative exercises in our Strategy Workshop, we'll develop a digital strategy that solves real business problems using Innovation, Design Thinking, and Lean Startup methods and training.

Results to expect:

  •  Get alignment, buy-in, clarity and focus
  •  Clearly define purpose, personality, and vision
  •  Identify your users and their needs/pain points
  •  Identify your strengths and the competition's weaknesses
  •  Prioritize goals and metrics for success
  •  Create a product story and content strategy
  •  Determine features and architecture
  •  Gain context through an experience map
Tell us about your challenge
Workshop Exercises

Based on your goals, we'll custom build your workshop from the following exercises

Assumptions
30 MIN
Discover and verify your biggest assumptions. If you get it wrong, then it could kill the project.
Audience
60 MIN
Make better business decisions by determining who your customer is and using that knowledge as your guide to customer-centered product development.
Audience Interview
30 MIN
Learn good and bad techniques to effective customer interviews. Then practice with a partner.
Competition
45 MIN
Who is your competition, and what are your strengths and weaknesses?
Content Action
30 MIN
What action are you wanting the user to take on this view? What content would move them to that action?
Content Creation
30 MIN
Building on the content outline, break down and create content for each major component of a view.
Content Outline
30 MIN
Determine the purpose of each page/view and create effective content for each.
Design Catalyst
45 MIN
Discuss and determine the look and feel of your application by evaluating competition and contemporaries.
Experience Mapping
60 MIN
Walk through each step of your customer's journey from first contact through final touches.
Features / Architecture
45 MIN
Ensure that your digital product has the best chance of success. Make it user-centered by brainstorming user needs instead of starting with "features."
Goals & Metrics
30 MIN
How can you tell if you are winning if you don't know how to keep score? Avoid vanity metrics by defining goals that are meaningful and measurable.
Personality
30 MIN
Determine the voice and tone of your organization by collaboratively choosing cards that customers would use to describe you.
Product Story
30 MIN
Why should I use this product? A product story represents the customer view of the need for and main usage of the product.
Purpose Statement
30 MIN
Test how aligned your team is on the purpose of your organization. Then quickly refine that purpose by creating a purpose statement mad-libs style.
Singularity
30 MIN
Create a singularity statement that distinguishes you from your competitors.
Vision
30 MIN
Agree on what success looks like and what landmines to avoid by determining heavenly and hellish outcomes.
WWxD?
30 MIN
Break out of "business as usual" by thinking how a visionary would solve real business problems.
What you'll get

Following our Strategy Workshop, Sodium Halogen's team will do additional research and ideation. We'll then provide detailed documentation for project success.

Strategy Brief document

Contains the compiled learning from our time together and act as a guiding-light reference for future decision making.

Strategy Blueprint document

  • Detailed planning
  • Research findings
  • Insights from our creatives
  • Ideas for new products and services
  • Timeline and cost estimations
    Who is this for?

    If your organization is feeling stuck or not getting the results you expect, we can guide you to a better way to imagine, decide and execute. Do these sound familiar?

    Building Apps

    "We've got an idea for a new product, but are unsure what the next steps should be."

    "Our team understands how to manage existing products, but doesn't understand how to build a new app."

    "We have part of the team we'd need to build an app, but need expertise in design, process, or development. "

    Modernize Internal Systems

    "'The way we've always done it' is holding our team back. We need a new approach."

    "We are ready to scale up, but don't want to scale our payroll."

    "We need help determining where to innovate and modernize."

    Modernizing Apps

    "Our applications are inefficient, and we need guidance on if we should improve what we have or rebuild."

    "We're spending too much time and money on "patching" our legacy software."

    Tell us about your challenge
    Don't take our word for it...
    We send surveys to all our workshop participants, and 98% would recommend it to a friend or colleague.

    Rebekah Marr of CO.STARTERS talks about the benefits of Sodium Halogen's Strategy Workshop. "It was an awesome experience for us."

    “We were so impressed with their strategy and approach, we acquired a stake in Sodium Halogen. Their process gives them the ability to understand our business goals, form a strategy, and then apply it via technology to accomplish those goals.

    It has been the catalyst we needed. Since implementing their strategies, our office has seen a 15% increase in revenue last year.”

    Stephen Eldridge, Partner
    ATA

    “We were so impressed with their strategy and approach, we acquired a stake in Sodium Halogen. Their process gives them the ability to understand our business goals, form a strategy, and then apply it via technology to accomplish those goals.

    It has been the catalyst we needed. Since implementing their strategies, our office has seen a 15% increase in revenue last year.”

    Stephen Eldridge, Partner
    ATA
    50+ Workshops
    CO.STARTERS
    Chattanooga, TN
    GlassiMetal
    Burbank, CA
    Hotel Zapr
    New York, NY
    JMCSS
    Jackson, TN
    FAQ
    How much will it cost?

    Starts at $5k

    What do I get out of this?

    Check out our what you'll get section above.

    Can we customize the workshop?

    Pulling from our 20+ exercises, we'll tailor your workshop base on your goals.
    Want a custom workshop built for you?

    How long does this take?

    Depending on your goals, workshops range from 1/2 day to a full day.

    Who should attend the workshop?

    A cross-disciplinary team works best. We can talk you through how to get optimal results.

    Remote or in person?

    Typically in person, but we've got lots of experience with remote team members.

    Your bottom-line called and wants to know how
    our Designtific Method can help.
    Tell us about your project