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User Testing Manifesto

User testing is the compass that ensures that a founder is building a solution that solves a real problem and not just another widget that no one will use. However, user testing isn’t as simple as putting your idea in front of a random person and asking for validation. For it to work its magic, you must commit to the follow 6 tenets of the User Testing Manifesto 

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New Development is Too Risky

Innovation teams can struggle to get started because new development could be seen as “too risky”. So what can you do when leadership at your company grumbles about the risk?

Team building
Innovation
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Lots of Organizational Roadblocks

Finding new ways to work can be challenging even at the best companies. But there are ways to hurdle each one.

Innovation
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Lack of Accountability

Here are some ways you can add accountability to your innovation process.

Innovation
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Not Sure What Management Cares About

If your innovation team is wanting to create a new product, it can only succeed if it aligns with what leadership cares about. So how can you know what they care about?

Innovation
Team building
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