If your innovation team is wanting to create a new product, it can only succeed if it aligns with what leadership cares about. So how can you know what they care about?
If you are not the Decider in your organization, then simply ask a Decider, “If I was going to come up with new product ideas, what is most important to our customers and our bottom line?”.
I can’t imagine a good manager who would not LOVE to hear that question. It shows you are smart, creative, and motivated.
What if you are a manager?
If you are a leader in your organization, and you are able to approve the creation of a new product idea (AKA the Decider), then this is for you.
The easiest way to encourage your organization to come up with impactful ideas is to clearly state what you are looking for. Let the team know, “We are wanting new ideas around X and Y customer problems.” That tells your team “we want new ideas” and “we want new ideas about these specific things”.
It’s really as simple as that.
PS - If you need help with this stuff, we have a free mini-course you can start with.
PPS - This is the 7th post in a series of the 10 problems all innovation teams face.